Editor’s note: This post was written by Julia Russell, HMNS Overnight Program Coordinator and Curator of Education Collections.
Movies have the power to entertain and transport us, and yes, maybe even teach us a thing or two. We laugh, we cry, we… go to museums?
Over the past decade, movies have increasingly inspired moviegoers to follow their intellectual curiosity out of the theater and into the museum. With the release of movies like Lincoln, National Treasure, Night at the Museum, and Night at the Museum: Battle of the Smithsonian, museums across the country have seen a fairly dramatic increase in attendance over the past 10 years.
The Lincoln Presidential Library and Museum in Springfield, Illinois had a 7.7% increase in visitorship following the release of Spielberg’s Oscar-winning movie Lincoln. The National Archives saw an increase of 200,000 visitors after National Treasure hit theaters in 2004. Though, I would bet that a good number of those visitors were probably trying to get ahold of the Declaration of Independence. (There’s a treasure map on the back, you know! Or maybe there’s not…) The American Museum of Natural History in New York City had a 20% increase in attendance after the release of the first Night at the Museum movie in 2006 as did the Smithsonian in Washington, D.C. after the second Museum movie came out in 2009.
These movies have reignited an interest in history, science, and culture in the American public. They’ve also resulted in museum staff hearing questions like “Okay, so when does everything in this museum come to life?” on a daily basis. Audiences across the country are leaving movie theaters wanting to know more about the political savviness of Abraham Lincoln, the secrets of the Declaration of Independence, the ferocity of Tyrannosaurus rex, and the wisdom of Theodore Roosevelt. And where are they turning for the answers? Their local museums, historic houses, aquariums, and zoos! Zoos and aquariums certainly aren’t immune to the “movie bump” that’s happening across the country. Dolphin Tale increased visitorship to the Clearwater Marine Aquarium almost tenfold after its release in 2011!
Museum goers can satisfy their movie-induced curiosity by visiting a museum to see Lincoln’s original stovetop hat or dinosaur skeletons in the flesh…well, sort of, maybe it’s more like seeing dinosaurs in the fossil. These Hollywood blockbusters have also given museums a chance to provide some unique opportunities for their visitors. Many museums across the country are letting visitors get a behind-the-scenes glimpse of their institutions after hours. Lucky for you, HMNS is one of them!
The Overnight program at HMNS actually started back in 2004 even before Ben Stiller saw the treasures at the Museum of Natural History come to life for the first time. Since the start of this program, we’ve had thousands of children and adults spend a night at the museum. This program gives people an opportunity to see one of their favorite Houston landmarks in a new light (or in a new dark, actually)!
For more information about HMNS’ Overnight program and how you and your group can see HMNS after hours, click here or email email@example.com. Maybe you can spend a night at the museum and finally answer the question, “Does everything come to life at night?” You never know, our objects could speak to you in a whole new way.