Mixers, Elixirs, & IMAX 2008 – tell us what you think!

August 21, 2008

Dance like no one's watchin...
Salsa with 1700 at the
last Mixers of the season
on Aug. 29.
Creative Commons License photo credit: antkriz

As we wind down Mixers, Elixirs, & IMAX in 2008 I’m finding it hard to believe that three months have all but flown by! Before it’s over we’ve got two amazing Houston groups coming your way: Yvonne Washington & the Mix and Grupo Ka-Che.

This Friday, Yvonne Washington & The Mix will be gracing the stage at Mixers, Elixirs, & IMAX. The sultry vocals of Ms. Washington are frequently compared to Aretha Franklin’s and in my honest opinion, that comparison is dead on. Neither can you ignore the fact that Ms. Washington has sung with Stevie Wonder and Calvin Owens, two of the most notable musicians in contemporary history.

On Aug. 29, Grupo Ka-Che is going to be the crown on the Mixers 2008 season. Believe it or not, the last Mixer of the season in 2007 brought over 1,700 Houstonians together! When was the last time you went to a club with a party that big? Mixers, Elixirs, & IMAX is one of the most unusual parties in Houston – and one of the most popular. And I want to hear about what you are thinking!

What did you like this season? What did you not? What do you want to see next year? Take this opportunity to tell me – how would you plan this party? As we begin planning the 2009 season (yup, we’re going to planning for next year as soon as the last band rolls out) I want to incorporate your suggestions – so leave a comment and let me know what we can do to make Mixers even more of a blast next year.

Authored By Jamie Glover

“I love my job!” As promotions manager, Jamie throws parties for a living, and she can’t wait to share the fun.

2 responses to “Mixers, Elixirs, & IMAX 2008 – tell us what you think!”

  1. Cassie Cole says:

    As a social event for my company’s new-hire group, I brought 133 total guests to ME&I on August 22. Everyone had a good time, and we received a lot of positive feedback for shaking up our monthly happy hour.

    However, we were a bit disappointed in the event itself. To start, ee had come to expect a more upscale event. While our members came dressed for a night on the town (‘midtown chic’), we felt very overdressed in a sea of denim. Then, having expected a selection of appetizers, we found only make-your-own nachos – with no polite way to eat the chips covered in beans and queso.

    We also found the IMAX schedule to be confusing. We had distributed the schedule for IMAX movies provided on the event’s website. Upon arrival, however, some of our members were given a leaflet and told that the schedule was different. We then planned our IMAX viewing based on the leaflet, and ended up in the Grand Canyon Adventure instead of Dinosaurs 3D.

    In addition to my day job, I’m a freelance event planner. From a marketing perspective, you might consider the following recommendations for next season:

    1. Enforce a dress code. The specific dress code need not be complicated. Most venues in the midtown district mandate no sandals, no sneakers, no athletic wear and no excessively baggy clothing. This will make ME&I a classy event, which will attract a higher-end clientele.

    2. Upgrade your appetizers. Finger foods that require minimal use of a napkin are recommended. While crab puffs are always nice, you don’t need to spend too much money here. Small chicken fingers, fruit and cheese trays, and crudite are usually more than enough to satisfy. Try to select a variety of appetizers, and spread them around the main hall(s). This will cut down on the lines for food, and will discourage visitors from congregating in one area.

    3. Confirm the IMAX schedule in advance. What is posted on the internet should match what is communicated on the night of the event. A simple sign on an easel in front of the theatre entrance listing shows and times will be more than sufficient to notify guests and clear-up any confusion.

    4. Charge a higher admission. With the improvements given in #s 1-3, your event will attract a more upscale clientele who will be more than willing to pay $20-30 for a special evening in the museum. ME&I will be the date-night-of-choice for couples in their early-20s to their late-forties, as well as a classy singles scene.

    5. Use ME&I as a promotional tool. Have a designated table or area where visitors can learn more about upcoming events and museum memberships. You might even consider pairing each guest’s ticket(s) with a simple brochure about the museum and its upcoming attractions. With an upscale crowd attending, ME&I will not only serve as a fund-raiser, but will also generate continued patronage and philanthropic support of the museum.

  2. Erin says:

    Hi Cassie,

    Thanks so much for your comment – and taking the time to send all these great suggestions. We’ll definitely take them into consideration for next year.

    Thanks for reading the blog!


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